Operating model

The 8 growth jobs

Eight jobs define the standalone product scope. Each job has an owner lane, a proof surface, and a fail-closed gate.

Fresh market, keyword, AI-answer, competitor, and audience research before every cycle.

Prioritized topic clusters, revenue pages, and technical fixes tied to pipeline intent.

Measure where AI answers cite the brand, where they miss it, and why.

Ship schema, citable claims, llms.txt, IndexNow, FAQs, and source updates into owned sites.

Produce brand-safe pages, briefs, social copy, and lead magnets from source truth.

Generate and curate commercial-safe campaign visuals and dashboard data views.

Package and publish channel-specific posts with agent thresholds and brand gates.

Run paid acquisition only after account, billing, and NOLAN spend controls are approved.